Charlotte Jane Kessler Artist
Website Design and e-commerce on Squarespace
Charlotte is a sensitive artist creating from her deepest soul calling. When we first met, she had a dated website that was inefficient at selling her products and now misaligned with who she became. We worked together to rationalise her shop and products for sale, and created systems behind the scenes to manage them with ease. Being a business owner can be a forever multitasking exercise and I was keen to alleviate Charlotte’s admin time and encourage her to focus on her super power: creating!.
We wanted to show Charlotte in action painting and researching before a piece is complete: how she draws inspiration from nature, how she tunes in. The intention was for prospects to connect not just with her art pieces but with her as a person too.
I provided questionnaires for Charlotte to do the initial writing within the structure and flow of the site I planned. I wanted her tone of voice and words to come from her. She then worked with one of my recommended copy-writers to bring clarity and life to her words.