Conversation with Gennye Lion on Soul Brand Alignment for Multidimensional, Intuitive Businesses. These are some of the points we discussed The first step to create a Soul Aligned Website is to formulate and clarify your Brand Essence. This is the foundational pillar from where to conceive the elusive yet very tangible Soul Brand Alignment. You […]
It took me a long time to be able to explain the way I work as a Designer, and own up to my Methodology. The way I work, felt ‘out there’- not scientific enough to put into words. Even though I trained as a professional Graphic Designer and worked in structured corporate environments with deadlines
The marketing intention of a lead Magnet or freebie, is to create an exchange. Simply said: You provide some form of valuable free offer/gift on your website which people receive as they provide you with their email address. The person joins your Mailing List, and you communicate with them to build connection and trust with
It took me 5 years to come up with a Lead Magnet Read More »
I was talking to a couple of clients this week about their first website and how it felt absolutely right when they first launched it. And maybe 2, 3 years down the line, this same website feels it’s not them anymore. This is totally normal!(Do not let website shame kick in) When you first put
Behind the scenes of a project I get asked often ‘what would we exactly do when we work together and why does it take at least 3 months?’I share here a bit more about how I work with clients and show you behind the scenes before you see a brand and a website become public.
In this video I talk about how to make the contact page an effective tool to encourage and invite prospects to take the next step. I love designing contact pages on websites. Why? Because when a customer goes to the contact page they are one step ahead in the buying process. It literally means they
The hidden power of the contact page on your website Read More »
Clarity Having clear communication on a website sounds like an obvious thing- but sometimes we forget to put ourselves in our customers’ shoes and keep things simple and straight-forward. Some of the questions you can ask yourself when checking out your own website is: Is it crystal clear what it is I offer? Can my
Intentional Navigations Navigation on a website is a fundamental part of the communication and sales strategy.The items you have on the top/header navigation must be relevant to: the goals of your business so that what you are guiding people to do is consistent with your marketing the actions you’d like prospective customers to take whilst
What makes a good website- Intentional Navigation Read More »
Energetic Alignment When prospective customers land on your website their online experience must be consistent with the one they would have in-person with you. My work as a Website Designer is to help you translate your business’ energy into the online space. I am here to imprint your essence onto your online presence. My clients
Website design for independent businesses is a very personal affair; a bit like giving birth but done as a team. It is an honour; every single time, to be invited to support a client birth their vision. For me, it’s a deeply involved process, in which art, technology, intuition, expertise and creativity come together. The
Collaboration can sometimes be an unusual concept within the work environment. From my experience in corporate jobs, I’ve noticed an undercover energy of competition and hierarchies. Underneath the ‘team members’ there can be a thread of worry about their jobs, looking good and knowledgeable, or a separate goal that is not related to the project
The joy of collaboration and how to get the best results from a team Read More »
The dark horse in the website creation process I love working with clients on their contact page. Mostly because it always gets a little forgotten and I think it is quite an important one. The home page is the one that always gets a lot of attention, and even in your mind- if you are