My transition from Corporate Designer to Soulful Business owner
Growing new bones: becoming a Business Owner when you are not entrepreneurial.
Sometimes, it’s a life shift. A calling. A necessity. That’s how it started for me.
I was working in corporate Design—on big brand projects, global launches, high stakes, high pressure.
And then, life changed.
I became a single parent, and time needed to bend in new ways.
I didn’t pivot because I had a dream of being an entrepreneur.
I pivoted because I had to.
I stepped into self-employment first.
Not as a business owner.
Not as an entrepreneur.
Just as someone doing their work. It was called freelancing.
I’d call it fumbling!
Honestly, I didn’t have a single entrepreneurial bone in my body.
I actually enjoyed having bosses, project managers, account directors—all of them organising the studio and keeping the machinery running.
Being part of a bigger team and simply designing was my thing.
Design was where I came alive, and that was plenty!.
I was more than happy to show up, bring my creativity, do the work I loved, and hand it back at the end of the day. I didn’t quite relate to that whole entrepreneurial world nor did I aspire to it.
But my family was the priority so I became a freelancer.
A designer who worked for herself.
That’s it. Nothing more, nothing less.
Leaving Corporate Life led to my Soul Calling
As I slowly grew new ‘business bones’ I began to attune to my True Essence as a Designer.
It was a journey of becoming a business owner in alignment with my truth.
Because if you want to honour your Soul Calling, especially outside of a corporate structure, you do end up having to learn how to run a business. You do have to wear the CEO hat, even if it feels like it doesn’t fit at first.
And that’s what I see in my clients too.
They’re not “entrepreneurs” in the classic sense.
They’re not trying to “scale” or “dominate a market.”
They’re responding to a Soul Call. And becoming responsible for a new business.
Many are healers, light workers, or conscious creatives. They’ve been in corporate jobs or traditional roles for years. But something deep is stirring in them now. They want to unveil their true essence. They want their business—not just their job title—to reflect that.
And that’s why I do what I do:
I design professional, elegant, grounded websites that hold space for that Soul Call.
That don’t just sell your work but express your essence.
That let you take your seat as a conscious business owner—with clarity, confidence and coherence.
If you’re in that in-between place—between the known safety of a corporate job and the unknown, sacred path of your Soul Calling—I see you. I’ve been there.
I’m here to help you bring your work to the world, in a way that feels deeply aligned and beautifully you.
As always, I am rooting for your business’ success
Nora Rose Zinerman
Art Director, Brand and Website Designer