My Branding & Website Design Process

Why it’s different from other Designers

As a professional graphic designer, I’ve spent years receiving client briefings at the start of a project—getting copy, images, goals, and expected outcomes—then translating all of that into Designs that encapsulated and communicated their vision. And I did. Very well.

Most website designers follow a similar approach: an initial call, overall guidance, a request for content and photos, and then they get to work.

My process is different.

After years of working this way, I realized the results were… fine. Good, even. But something was missing. I found myself frustrated with “good enough” images, cookie cutter marketing wording, and an overall lack of profound connection. The completed designs lacked depth, subtlety—that intangible sense of alignment.

What was missing?
Soul Brand Alignment.

I want your website to feel a truly memorable experience for visitors.
A captivating vibe that creates a genuine connection and compels visitors to buy, book, or explore further.

So, I began to integrate my spiritual practices into the design process. The results were undeniable. My clients started unlocking a deeper understanding of their brand—its core essence and true offering.

My methodology Embodying your Brand was born. And there’s a course available to clients and non-clients.
A one hour course that takes you into the depths of Soul Brand Alignment.

What my Website Design Process looks like
A Collaboration between us

A blend of done-with-you and done-for-you.

Initial Clarity Call

This is where we meet and feel the resonance between us.
I’ll reflect and expand on your vision, offering insights that bring clarity and alignment. Clients often say the experience of simply being in my presence is transformational. You’ll walk away with a clear path forward.

Phase One: The Deep Dive (4 Weeks)
Weaving the Threads Together

You’ll learn how to align with your Brand Essence, curate powerful photography, and craft soul-aligned words—with my feedback and support.

  • Weekly Zoom and/or Slack interaction for ongoing guidance
  • Access to my courses: Embodying Your Brand & Plan and Create Your Photoshoot
  • Tailored questionnaires, visualizations, and meditations to refine your messaging
  • Personalized design and marketing expertise—infused with my intuitive gifts
  • Art direction for your photoshoot (in-person or remote), ensuring every detail—clothing, location, body language—is intentional and aligns with the soul of your brand

This phase is deep. We uncover the true essence of your brand and work.

Phase Two: The Design Magic (2-4 Weeks)

Once your branding elements are ready, I bring them to life. This is where you take a breather. Most clients use this time to integrate everything we’ve uncovered while I design and build your site.

Phase Three: Owning Your Website (2 Weeks)

The final stage is all about you taking ownership.

  • Pre-recorded tutorials for guidance
  • Slack and Zoom Q&As for direct support
  • Encouragement to infuse your energy into your website for deeper brand alignment

The more you embody your Brand, the more you create Soul Brand Alignment.

This isn’t just website design. It’s an immersive experience that aligns your brand, vision, and essence—so your website doesn’t just look good, it feels like you.

Curious about this way of working?
Book your complimentary Clarity call with Nora Rose.