The dark horse in the website creation process
I love working with clients on their contact page. Mostly because it always gets a little forgotten and I think it is quite an important one. The home page is the one that always gets a lot of attention, and even in your mind- if you are thinking about your website; it likely takes precedence over the others.
However: if people got to your contact page is because they want to talk to you. They want to connect. They want to buy. They may want to know where you are located (if that information is not anywhere else). They are interested!
The contact page can be sometimes challenging to resolve
Why? Because it can bring up a layer of unease in ourselves. Offering, asking, being in charge and requesting payment is something that we are sometimes challenged with. We are trained to be nice, especially for women.
I encourage my clients to be the guides. To be in charge of their customer experience, right from the contact page and all the way through to completion of the service. Not in a bossy way- more in the way that a prospect feels that you have got their back. This builds trust.
If you say ‘email me to enquire’, or ‘call me and I’ll tell you all about my services’ it can feel vague and un-held. When a contact page is correctly set up and in tune with your brand, prospective clients will take action with ease as they’ll feel held and relaxed.
Your website can be your best helper, it can assist your business so you don’t have to repeat yourself over and over and it can handle admin, bookings and enquires in a streamlined manner.
The contact page is typically one of the places where you’d make a clear offer and even make a sale! This can be in the form of an invitation, for example on my website I invite you to book a discovery session. For others they may invite people to purchase something; it can be a combination of booking and payment. Or it can simply be: please fill in this form to see if we are a good match.
There are a myriad of ways for engaging prospects kindly and with clarity into the next step– without sounding salesy or imposing. It does not need to be a hard sale.
Align your invitation with the whole purpose of your business.
The best way to approach this part on the contact page is to know that you are inviting people to take an action. They can say yes, they can say no or they may even counter offer. The best part of being clear on this page is that you align with your reason for being of service. You align with the whole purpose of your business.