Soul Brand Alignment: How I found my true path and integrated it into my business
Bridging Corporate Expertise with Spirituality
From my early 20s, I felt an undeniable pull towards holistic wellness, nutrition, homeopathy, and spirituality. I embraced vegetarianism, explored acupuncture, homeopathy and yoga!. Even before it was trendy, I cycled through Buenos Aires, immersing myself in the more unconventional rhythms of life.
In my native Argentina, I worked as a Graphic Designer for a music magazine and boutique studios. And when I moved to the UK, I stepped into the corporate world, designing in-house for Procter & Gamble. While I deeply enjoyed the fast moving pace and the worldwide reach of my work and creative process, a quiet misalignment with the products I was promoting lingered beneath the surface. Gradually, I transitioned to working with businesses that resonated more with my values. Yet, I continued to keep my ever evolving, spiritual path separate from my professional identity.
A spiritual awakening that changed everything
One pivotal day, after attending a Biodanza and Women’s Temple workshop, something profound shifted within me. As I basked in the afterglow of the experience, my spiritual team spoke to me clearly: “This is what you wanted to do all your life.”
I resisted. Fiercely. “But I am a designer! I do not do these things!” I argued internally. Yet, the message persisted with undeniable force. My body trembled, tears streamed down my face, and I felt an inner knowing rising beyond my resistance.
Following this awakening, I was guided to the work of Awakening Women, the source of this work. Without knowing exactly why, I downloaded the Women’s Temple manual and followed the divine breadcrumbs. Everything aligned at lightning speed. Friends eagerly joined my temple circles. Words I had never spoken before flowed effortlessly from my mouth. Then, just months later, I met Chameli Ardagh at her only Women’s Temple gathering in London.
The following summer, I traveled to Corfu, Greece, for the Women’s Temple Training. This was a true initiation into the deeper insides of myself.
Stepping into the sacred Octagon practice space at Zorbas in Arillas, I had a visceral realization: Chameli was my teacher. This revelation hit me hard. “Oh sh**,” I thought, “I’m one of those people who has a guru now!” But as my resistance softened, I embraced the deep initiation unfolding before me. More Corfu retreats, online sadhanas, and daily practices wove me into the woman who had been waiting to emerge. I began to remember—the priestesses, the witches, the medicine women who had lived within me all along.
Integrating Soul Alignment into my Design work
As I evolved, so did my business. I saw the same awakening happening in my clients. They, too, were seeking to integrate all aspects of themselves—their expertise, creativity, and spirituality—into their work.
For me, embracing my soul alignment meant merging my design expertise with my spiritual wisdom. No longer separate entities, they became one cohesive offering. I realized that branding and website creation were not just about visuals and strategy but about energetic alignment. A website, like a temple, requires structure and flow, expansion and contraction, creativity and clarity.
Now, my work is devoted to soul-aligned branding and design—creating websites that don’t just look beautiful but feel deeply resonant. This is more than design; it’s an initiation into a brand’s true essence.
Are you ready to align?
If this way of working speaks to you, explore my Starter Website and Ascended Website design services. Let’s bring your brand into full alignment—where your essence, mission, and online presence become one seamless expression of your soul’s work.
Nora Rose Zinerman
Art Directress, Brand and Website Designer