I meet many founders, leaders, and small teams who carry a quiet discomfort about their website. It shows up as hesitation before sharing the link.As a small apology when it comes up in conversation.“It’s outdated.”“It no longer reflects us.”“We’ve evolved, but the site hasn’t.”“It was right once, but not anymore.” There’s often an unspoken icky […]
Why your website feels off, and how to fix it Read More »
Growing new bones: becoming a Business Owner when you are not entrepreneurial. Sometimes, it’s a life shift. A calling. A necessity. That’s how it started for me. I was working in corporate Design—on big brand projects, global launches, high stakes, high pressure. And then, life changed. I became a single parent, and time needed to
My transition from Corporate Designer to Soulful Business owner Read More »
Meet the talented team behind my clients’ success Over the years, I’ve had the chance to work with some incredibly talented creatives—photographers, web developers, email marketing experts, stylists, and more— who consistently deliver stellar results. They aren’t random names from the internet; they’re experts in their fields and trusted collaborators who have worked with me
My secret pool of trusted Photographers, Developers, Email Experts and Stylists Read More »
If you’re a service-based business owner, you’ve probably received feedback like “They were amazing!” or “Highly recommend!” While it’s lovely to hear, generic praise doesn’t do much for your future clients. The testimonials that truly build trust are the ones that tell a story—where your client was before, how you helped, and what changed as
How to ask for Testimonials that actually help you Sell your Services Read More »
The first step to achieve Soul Brand Alignment and include all the strands of your work in one unified website experience.
What is Embodying your Brand Read More »
Why it’s different from other Designers As a professional graphic designer, I’ve spent years receiving client briefings at the start of a project—getting copy, images, goals, and expected outcomes—then translating all of that into Designs that encapsulated and communicated their vision. And I did. Very well. Most website designers follow a similar approach: an initial
My Branding & Website Design Process Read More »
Twelve years ago, the idea of being a digital nomad was all the rage. Remote work was gaining momentum, online meetings were becoming more common, and the freedom to work from anywhere felt like the future. It was an aspirational move, I was following others online, and was motivated by what seemed like true freedom
How to become a Digital Nomad: lessons from my failed attempts Read More »
Bridging Corporate Expertise with Spirituality From my early 20s, I felt an undeniable pull towards holistic wellness, nutrition, homeopathy, and spirituality. I embraced vegetarianism, explored acupuncture, homeopathy and yoga!. Even before it was trendy, I cycled through Buenos Aires, immersing myself in the more unconventional rhythms of life. In my native Argentina, I worked as
Soul Brand Alignment: How I found my true path and integrated it into my business Read More »
Images are powerful. They have the potential to express the experience of being with you. Creating beautiful, intentional images for a Personal Brand Photoshoot is something everyone can learn. How to create connection and resonance with your photos The photos on your website can do a good 60% of the communication. Perhaps expressing subtleties you
How to prepare for a Personal Brand Photoshoot Read More »
Many business owners have websites that have grown organically and in most cases the original goals and intentions for the website have been overridden by the natural business evolution. Thus creating complex websites behind the scenes. I call this the Octopus effect. It’s when a website has grown arms and legs and it feels out
How to audit your own website Read More »
My business direction overall was vague and my days were mostly being guided by client project delivery. I longed for a structure to the week that included business creative time, business admin and client project delivery.
How I Plan for my Design Business Read More »
In this short video, I walk you through the Frequently Asked Questions section on my own website to illustrate how much more it can do than just answer common questions. A thoughtfully written FAQ page is a powerful tool for any service-based business, especially if you’re a healer, coach, or creative professional. When I design
The Power of a well-crafted FAQ Section in Web Design Read More »
All websites have Calls to actions in the form of invitations and/or buttonsAnd although it is not a topic widely discussed or even popular, I have a few opinions about them and of course best practices. I created a video to explain how to hold space on your website whilst creating clean, clear invitations and calls to
Calls to Action- How to be crystal clear! Read More »
As soon as you have an online presence of any kind, you become responsible for the energy field it creates.You can consciously and intentionally curate the vibration of this field.Whether it’s your 1st website, an upgrade into a new one or a professional profile.You are creating a space for clients to experience your business online.
Websites are Energy Fields Read More »
Design reflections from moving home Perfectionism, as I understood it; has been a good friend for most of my life. As a Designer I’d call it, precision, attention to detail, a preference for things being proportional … and it has definitely been an asset. I can scan for misspellings in seconds (yes it applies to
Perfectionism in Design Read More »
Embarking on a new website is a project that requires time and commitment And I don’t like pretending it’s another way- because I am not a Designer that picks up your assets- your photos, content and colour preferences and then brings it all together in a beautiful looking item. I can do that. I am
When is the right time to create a new Website and a Brand Read More »
In this conversation with Danielle we celebrate 🥂 my course launch, talk about my course creation journey following her ‘Create a Tiny Course’ and Danielle shares valuable insights that she gained from taking my ‘Embodying your Brand’ course. 1:27 Tiny course creation framework3:33 Deciding on tiny course topic4:51 Embodying your Brand sales page6:24 Danielle’s experience
Interview with Danielle Gardner Read More »